About Every Child a Reader

Every Child a Reader (ECAR) is a 501(c)(3) literacy organization dedicated to instilling a lifelong love of reading in children.

Every Child a Reader creates and supports programs that:

▸ Strive to make the reading and enjoyment of children’s books an essential part of America’s educational and social aims
▸ Enhance public perception of the importance of reading

Our Programs

Children’s Book Week (CBW), the national celebration of books for young people and the joy of reading. Established in 1919, Children’s Book Week is the longest-running national literacy initiative in the country. The 95th annual celebration of Children’s Book Week will be held May 4-10, 2015.

The National Ambassador for Young People’s Literature program, which raises national awareness of the importance of young people’s literature as it relates to lifelong literacy, education, and the development and betterment of the lives of young people. The program was launched in 2008 by The Center for the Book in the Library of Congress, the Children’s Book Council (CBC), and Every Child a Reader (ECAR).

The annual Children’s and Teen Choice Book Awards, the only national book awards program where the winners are selected by young readers of all ages. Launched in 2008 by the Children’s Book Council and Every Child a Reader, the Children’s Choice Book Awards program was created to provide young readers with an opportunity to voice their opinions about the books being written for them, and to develop a reading list that will motivate children to read more and to cultivate a love of reading.


Founded in 1995 by the Board of Directors of the Children’s Book Council (CBC) — the national non-profit trade association for children’s book publishers — ECAR is an independent foundation that is uniquely positioned to unite and rally children’s publishers, and the nation, around the common goal of making every child a reader.

 Our Board of Directors  Our Staff

Judith Haut, Chair
Senior Vice President
Communications and Marketing
Random House Children’s Books

Carol Fitzgerald, Vice-Chair
The Book Report Network

Simon Boughton
Senior Vice President and Publishing Director
Macmillan Children’s Publishing Group

Jess Brallier
Senior Vice President, Publisher, Family Education Network

Martha Levin

Josalyn Moran

Jon Scieszka
National Ambassador Emeritus
Beloved Storyteller

Nicole Deming
Interim Director | Communications Director

Ayanna Coleman
Manager, Events and Programs | Librarian

Matthew Poulter
Events & Programs Assistant, Membership Coordinator

Shaina Birkhead
Special Projects Assistant